Introducing Bill Bower, Bright’s Creek’s New General Manager

As our North Carolina mountain community continues to evolve into everything we’ve dreamed of, our Bright’s Creek team grows as well. We’re continuing the momentum of realizing our shared vision with the exciting arrival of our new General Manager, Mr. Bill Bower.  

An experienced leader in club and community management over the last three decades, Bill comes to us with an incredible amount of knowledge and invaluable experience. With an impressive background in master planned community development, club operations, financial management, team development, homeowner associations, and more, we know that his vision and guidance will continue to transform Bright’s Creek into the mountain oasis our members and homeowners deserve.

This month, we had the chance to sit down with Bill as he begins his new Bright’s Creek journey. Get to know a little bit more about him, learn about his vision for our community, and see why he’s thrilled to call Bright’s Creek his new home.

Bill, tell us a bit more about your role here at Bright’s Creek and what your day-to-day responsibilities will be.

As General Manager, I’m really excited to be a go-to leader across all elements of the Bright’s Creek experience. That includes club operations, real estate, and amenities — really managing all aspects of the community to continue developing it into an incredible destination and full lifestyle experience for our members and owners. I’m excited about keeping the amazing momentum of Bright’s Creek going. It’s about continuing to transform it and shape it into something really special for our community. We’re not just a private gated community — we’re really curating a full lifestyle experience here at Bright’s Creek.

Bill already hard at work!

Can you share a little bit about your background and what made Bright’s Creek your perfect next step?

Most recently, I was the SVP of Troon Golf, the world’s largest professional club and hospitality management company. During my career, I’ve had the pleasure of working with more than 40 golf and country clubs to develop world-class club programming and exceptional member experiences.

As an entrepreneur, I co-owned Vision Golf Management, where we specialized in operating luxury golf communities and private clubs. I also had the fantastic opportunity to start my career on the Robert Trent Jones Golf Trail, which is actually the largest golf course construction project ever attempted.

While I’m originally from Indiana, I’ve worked all across the Southeast and have called Naples, Florida, home for the last 25 years. My family and I always had an interest in making the move to this beautiful area of the country eventually and we couldn’t be happier to finally be here. 

I’m really looking forward to an exciting new challenge and honing in on more of the strategy and real estate aspect of things as well.

What’s your vision for the future of Bright’s Creek?

Well, the leadership team, as well as our homeowners and members, have created such an incredible foundation here already. So, my job is really about taking the momentum that’s here and finding ways that we can continue to elevate the experience. Whether that’s new services, training opportunities, or additional experiences and amenities we can add. 

We’re fortunate in that we have a great canvas to work with — and we want to continue to distinguish ourselves as being the very best of the best.  

As you know, Bright’s Creek is a golf destination with the famed Tom Fazio-designed course on site. You have a long, successful history with golf. Tell us more about that.

The Bright’s Creek golf course is really spectacular! I’ve always had a passion for the game of golf. I was very fortunate right out of college to play and work with some amazing mentors. I worked at a golf course every summer growing up and never ever dreaded a day of work! I’m a Class A Member of the PGA and grew up playing with my dad and in tournaments. 

Eventually, my love for the game evolved into more of a business capacity and less of a hands-on role as a player. I’ve been fortunate to have pivotal roles in the development and management of a number of illustrious golf clubs and resorts over my career. But at Bright’s Creek, I’m really excited to get back to my roots as well. I can’t wait to get out there and play with our members!

Is there anything else you want our community to know?

I just want everyone to know how happy I am to be here. My wife and I actively made the choice to come to Bright’s Creek — it’s exactly where we want to be at this stage in our lives. We’re really invested in the community, and I’m just thrilled at the opportunity to play a role in shaping the future of Bright’s Creek. There’s truly a shared passion and commitment between the owners, staff, and the community members and I’m happy to be part of it.     

Be sure to give Bill a warm Bright’s Creek welcome! Find him in the Lodge and all around our club and community.


Ready to experience the beauty of our community for yourself? Come see what brought Bill and the rest of our team and community members here. Contact our real estate team directly at (828) 600-5132 to start your North Carolina custom mountain home journey.

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