Once known as the Textile Capital of the World, Greenville, South Carolina has become a hotbed for economic development. International companies such as Michelin North America and BMW Manufacturing have established North American headquarters here and have turned Greenville into a major player at the global level. The city is also unique in its ability to combine big-city cultural attractions with small-town charm and accessibility. Greenville possesses one of the most progressive and attractive downtown districts in the nation. Historic Main Street has earned numerous national awards, including The Great American Main Street Award (by The National Trust for Historic Preservation). Other attractions include Greenville’s Falls Park, and a number of exciting festivals, such as Fall For Greenville, Artisphere, euphoria, and more.