There’s nothing more magical than seeing your custom mountain home come to life. At Bright’s Creek, our trusted preferred builders lead you through the home-building process from start to finish, partnering with you every step of the way to ensure that your dreams become reality. From built homes and cottages to homesites that offer an array of possibilities, Bright’s Creek offers NC real estate options for every future mountain home dweller.
We are profiling a few of our home builders and their exciting, upcoming projects. This month, we sat down with Max Morgan, Director of Sales & Marketing at Morgan Keefe, to learn all about their Laurel Oak custom home design for a new Bright’s Creek resident. It’s unlike anything you’ve seen at Bright’s before, with sweeping views, luxury finishes, an ultra-expansive layout, and so much more. Here’s a sneak peek at this custom North Carolina home design that’s truly a work of art.
Max, the Laurel Oak estate plan looks incredible. Tell us more about it and its background with Bright’s Creek.
As one of Bright’s Creek’s preferred builders, Morgan Keefe has a lot of experience creating custom homes in the community. Their team approached us with an idea to offer an estate plan that was ultra luxurious, while still fitting that exceptional Bright’s Creek feel. We had the perfect plan as a foundation but updated it to fit the bill with more modern touches and an elevated French-contemporary style. The homeowner selected a lot that would capture the most incredible views while maintaining a high level of privacy.
The home itself will have a very intricate, high level of finish. There’s a lot of glass throughout the estate, which allows for exceptional views that capture the beauty of the mountains and the golf course. It’ll have a main outdoor terrace with an infinity spa and seating, along with an additional terrace that offers more seating and a firepit. The design will allow homeowners to seamlessly flow from indoors to out, really capitalizing on North Carolina luxury living at its finest. It’s currently planned for 5 bedrooms, 5 full bathrooms and 1 half bath, a 3-car garage, a lower-level bar and wine room, a spacious kitchen, and space for an optional elevator. It’s going to be breathtaking.
Walk us through the Morgan Keefe process of bringing this estate to life.
To start, we had an introductory meeting with the buyers to walk them through our process at a high level. We outline clear estimates based on their unique customizations and detailed architect plans and then stake out the home so that the Bright’s Creek review board and the homeowner can walk it and get a feel for how everything will be laid out, from the driveway to the front door.
Something that really sets Morgan Keefe apart is that all homeowners are assigned a dedicated project manager instead of someone who is working on five other projects. They’re your point person for everything, helping you through the decision-making process, scheduling management, and everyday updates. We pride ourselves on communication and keeping clients overly informed with detailed weekly updates, along with photos and plans for the week ahead. Our Director of Construction is also on-site weekly doing site reports and thorough write ups for the project manager. Additionally, we always like to advise bringing on a geotechnical engineer to help guide us in where the ideal spot to build will be. Building in the mountains can come with unique challenges that we’re well versed in, such as rock. Our engineer will review soil and dig test pits to ensure that we won’t face any issues and can confidently move forward as planned.
We have a lot of eyes on our job sites and never leave them unattended because that’s how we can guarantee the highest level of quality from start to finish.
Morgan Keefe’s tagline is “Live in a Work of Art.” Tell us more about what makes your approach special.
The level of training that goes into developing our Project Managers is very extensive. They approach projects from a holistic perspective and build real relationships with clients. There’s never a scenario where you won’t be able to reach your PM because they are busy with another project. They’re your one source of truth. We’ve actually developed over 100 techniques over the years that are in our project management training manual.
For some of our clients, this is their very first custom home. It’s critical to have a team that can clearly walk them through the process, answer questions clearly, and educate them every step of the way. We also have very stringent requirements for our subcontractors that go way above and beyond what you might have on any other custom home.
I think the richness and longevity of our homes is also a key differentiator for Morgan Keefe. We always like to source sustainable local materials whenever possible. The level of quality from the material selection to the look and feel of our homes really set us apart. In fact, one of our clients recently sold their home and the realtor said it was the cleanest home inspection report they’d seen in 40 years. We really pride ourselves on creating works of art that stand the test of time.
Morgan Keefe has numerous home designs, and they only build one design per community, meaning your home will be uniquely yours. Or they can work with your architect to bring the home of your dreams to life. Whichever path you choose, you are in good hands with the team at Morgan Keefe.
Contact our real estate team directly at (828) 600-5132 to start your journey today.
